If you’ve been following this blog since the beginning of this series, you already know I believe that accountability pays dividends in increased vitality that includes vitalizing what is known as the Triple Bottom Line. Google it and you’ll find the triple bottom line means working as an organization toward profits, people, and the planet.
Look further and you will find many companies distinguishing themselves by pursuing the triple bottom line; Nordstrom, Southwest Airlines, Panera Bread, The Container Store, Whole Foods — being purposeful in a larger sense while pursuing self-interest. The proof of effectiveness is in the financial, social, and environmental effects and is often associated with the monikers “sustainable” organization, or corporate citizenship, or conscious capitalism. For more examples, http://www.forbes.com/impact-30/lander.html.
Besides being the conscious thing to do, the triple bottom line has appeal for ‘A’ players — people who want to work for a purpose greater than themselves, who will work harder for the privilege of making a difference.
Breakaway Success is accomplishment beyond measure. And yes, to get there, measure, measure, measure! But only measure what is meaningful.
What is meaningful? Most accountants measure what has already passed, and that has to be measured — sales, profits, ROI, G&A, etc. Nothing new here and not necessarily meaningful to top performers, particularly younger workers who decide where to work based on the green/social capital of the organization.
And yes, financials are important. The Harvard Business Review, January 2010 issue’s presentation of The Best-Performing CEOs in the World said their objective was to present a long-term measure to assess CEOs and to inform CEO searches and succession planning, looking at stock returns, the fundamental scorecard for CEOs of public companies. They looked at three measures: country-adjusted return, industry-adjusted return and change in market capitalization during their tenure.
The following are words and phrases emanating from the 2011 CEO Summit on Conscious Capitalism. http://vimeo.com/33738729. Well-being of the people, the world. Value for stakeholders. I win, you win, the world wins. Businesses operating from higher ideals that animate business. Profit is the byproduct, and purpose underlies that. If you make a difference, often the money will take care of itself.
Paradoxically, NOT focusing wholly on profit will provide more profitability because the focus is on win-win.
How is your organization measuring its success? I am eager to hear your stories.







