Once upon a time I co-authored a book, Market Smarter not Harder. Guy Kawasaki generously provided a testimonial for that book. (Hey Guy, I still have a pre-pub copy of your Selling the Dream.) Times have changed.
Fast forward to today when I attended the San Diego Venture Group where Guy demonstrated social media, no kidding. Mesmerizing. I audio taped the entire thing, because as you know if you’re reading my blog, I am unwilling to be left in the dust in this exciting digital era. My professional focus has not been marketing for a long time, it is helping organizations’ leaders foster trust by leading with integrity and competence. I am good at that, not so good at social media, YET…..
Here for you is Guy’s presentation (disclaimer: this is raw audio) in segments by topic. Lively. Funny. Relevant. Edgy. Enjoy.
Here are the documents used in Guy’s presentation.
