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Tech Talk with Jim Goldman: From San Diego to Silicon Valley and Beyond

A Wrap-up of the University Club’s Roundtable on the Tech Industry

Christine Benton

The biggest challenge facing the technology industry is people. Or more specifically, the lack thereof, according to tech industry leaders at a recent San Diego business breakfast. The event, hosted by the University Club San Diego, brought together executives from a broad swath of the technology industry to discuss the state of the industry in San Diego and beyond. The discussion was led by Jim Goldman, chairman of the U.S. Technology Practice at public relations firm Burson-Marsteller and former CNBC Silicon Valley bureau chief.

The panelists didn’t identify capital or revenue as the greatest challenge facing tech industry companies. They said their biggest challenge was staffing and recruiting tech-related positions—such as software engineers, managers, marketers and salespeople.

In a time of double-digit unemployment, “there are more than 6,000 technology-related positions open in San Diego alone,” said David Titus, president of the San Diego Venture Group and managing director at venture capital firm Windward Ventures.

George Mathew, president and COO of Irvine-based Alteryx, nodded. “Fifty percent of my time is spent on staffing and recruiting,” he said.

While a few were surprised by this, Titus backed up Mathews, saying that when he looks at companies to invest in, he looks for senior executives who spend a significant amount of time on staffing, pointing out that these executives are more realistic than those who turn to recruiting and staffing as a second or third priority.

The challenge is exacerbated by U.S. immigration policy, said Titus, which currently requires foreign students who matriculate and earn advanced degrees at U.S. universities to return to their home countries after graduation. “We are educating them and then sending them back,” noted Titus. “Why not allow them to work here and make our companies and economy stronger?” He urged people to support the STAPLE Act, which would authorize certain students from foreign countries to be admitted for permanent residence after earning a PhD from a U.S. university in the field of science, technology, engineering or mathematics.

Admiral Jim Zortman, sector vice president of Northrop Grumman Aerospace Systems, shared a few ways that he has approached the staffing issue, including working with high schools and colleges within the framework of internship programs. “If you have a good internship program, by the time the intern is in his or her third year of internship you have a pretty good idea of whether they’re a good fit for your company,” he said.

In addition, he pointed out, “Not everyone peaks at the moment of graduation.” While other companies go for the top graduates, he may aim a few spots down, looking for qualities in a candidate that will help them to be strong in the long-term. Zortman mentions that, like others on the panel, his team has been able to lure candidates to move to San Diego from other parts of the country by giving them a taste of Southern California in the winter. However, many leave after two to three years, so he has learned to focus on candidates he believes will be here for the long run.

Do you share the same challenges in your industry? Use the comment section below to let us know!

Christine Benton is a director in the Technology Practice at Burson-Marsteller. Based in North County San Diego, she is an avid lover of both San Diego and Technology. You can reach her at christine.benton[at]bm.com.

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Education Touches Us All, and You Should Care and Act

I had the opportunity to make the opening remarks at the University Club’s Distinguished Speaker Series presentation on the Future Evolution of Higher Education: What we’re doing right, what we’re doing wrong, and how we need to evolve. Moderated by the consummate professional Robert McNeely, Senior Executive Advisor at Union Bank, the panel included Dr. Lynn Reaser, Chief Economist at Point Loma Nazarene University, Dr. Constance Carroll, Chancellor at San Diego Community College District, and Dr. Randolph Ward, County Superintendent of Schools. They are thoughtful, caring, committed educators and each brought amazing perspective to the subject of the future of education. I have my own view.

Without talking about age, just let me say that once upon a time I was an educator, and I taught primarily English and Journalism. I also have taught in higher education from time to time, including one semester at the University of San Diego, my MBA Alma Mater, in their Masters program, and I currently mentor USD MBA students. I care deeply about education and the future of education, and I think you should too, and here’s why.

Children starting primary school this year will be retiring in about 2070. They start out with extraordinary capacities. I am a big fan of Sir Ken Robinson and I once saw him speak. He is an expert on education and particularly creativity, and he contends that all kids have tremendous talents and we squander them. “Kids will take a chance. If they don’t know, they’ll have a go. “ And I can’t help but mention the standout economic value of creativity to Steve Jobs and Apple.

In a TED talk in 2006, Sir Robinson said, “If you’re not prepared to be wrong, you’ll never come up with anything original, and by the time they get to be adults, most kids have lost that capacity. They are afraid to be wrong. We run our companies like this, we stigmatize mistakes. We are now running national education systems where mistakes are the worst thing you can make. “ Sir Robinson asserts that we are educating our children out of their creative capacities by focusing on not making mistakes.

“We don’t grow into our capacity to be creative, we grow OUT of it,” he asserted. He proposed that the whole education system is designed “to educate progressively from the waist up, focusing on their heads and slightly to the right side of their heads, and there’s a significant human potential cost to the lack of attention to dance, art and other creative endeavors. When education cuts the budget, those are the first things to go in favor of the more “practical” things.”

Here’s another interesting perspective which I got from the same talk. Jonas Salk said, “In 50 years, if all insects were to disappear all forms of life on earth would end. If all human beings were to disappear from the earth, within 50 years all life would thrive.” Consider that it is possible we are in our own way and we aren’t maturing very fast as a human race at all!

Personally, I assess senior executives for a living, and one indicator that I look at in my assessment tool of choice, the Harrison Assessment is the paradoxical relationship between a preference for an analytical approach to decision-making and an intuitive one. Highly successful people, the research shows, have a preference for BOTH. Mostly, in almost a thousand experiences, I observe that there is a preference for analytical over intuitive among senior executives. Not good, not bad, just very interesting.

I am particularly aware of the paradoxical relationship between both the need for education and the demands being put on education to pull rabbits out of hats to please many constituents, and that Americans aren’t particularly generous when it comes to their spending on things that don’t directly benefit them. It is my opinion that there is a tendency toward popularity rather than common sense being the driver of how decisions are made in the public sector.

So my empathy is great for the job these educators have. My call to action is that we all muster the courage and commitment to look at any limiting beliefs of decision makers in Sacramento (let’s just tackle California for now), and how their limitations keep Dr. Ward, for instance, from being able to provide the progressive education using technology that would enhance student learning as they come to higher education. Stick your nose into education and look at the product we’re bringing into the workforce. Do NOT stick your head in the sand! What I garnered from the presentation is that Legislators want butts in seats to matter, but the world has moved on. Dr. Ward is a proponent of education that is current and relevant. You should care, and you should ask, and you should vote.

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“Drama Queen” Ken Morse on Disaster as a Teacher


Ken Morse was a co-founder of six high-tech companies; five had successful IPOs or mergers; one was a disaster. They included 3Com Corporation, Aspen Technology, Inc., a China trade company, a biotech venture, and an expert systems company. Ken was either the CEO or responsible for part or all of the sales organization in each of these new enterprises.

Ken is an MIT Alum and sits on the MIT Enterprise Forum Global Board of Directors. Additionally, in the thirteen years (1996 – 2009) that Ken served as Founding Managing Director of the MIT Entrepreneurship Center, the number of students taking entrepreneurship courses increased from 220 to 1,600 per year while the number of professors grew from 3 to over 36.

He still remembers that first disaster and he talks about it here, at the MIT Enterprise Forum Global Leadership Conference — proudly wearing his “Drama Queen” sash, affectionately given by the Conference organizers. Just before this clip, he was saying that everyone got two weeks’ pay, and the founders got what was left over.

Ken got the furniture, which they re-sold to “the NEXT under-capitalized start-up” — all but two chairs which are his reminders that disaster is always nearby. All was not lost. Quite likely the lessons in that failure helped make him the approachable, warm, person he is today.

Ken promises to make an appearance at the San Diego Enterprise Forum this next year. His witticisms alone are worth the drive and the price of admission.

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