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“We will sell no wine before its time” and other timing issues

Orson Wells says in his very special voice,”We will sell no wine before its time.” You can see this wine commercial for Paul Masson on YouTube. This blog is not about wine, though. It is about timing.

I understand why to sell no wine before its time — the wine isn’t ready to be consumed!  It would not taste right, it would reflect badly on the wine maker, it would “leave a bad taste in our mouth” (pardon the pun) from the experience.

What about the timing for discovering the world revolves around the sun, and not the other way around?  It took over 1000 years from the first person’s assertion of the earth revolving around the sun, not the other way around, before Copernicus gained credibility for this novel view of reality!   Indeed, Nicholas Copernicus was destined to put forward the theory of the earth’s motion at a time when the idea could be heard. During an earlier era Aristarchus declared the same, too early in mankind’s receptivity to gain credibility.   Although true, truth found no champions.

A modern forward-thinking mind, Dean Kamen, invented (among other things) the electric scooter Segway. His intention was that they replace cars for local transportation but they proved too expensive. I see them downtown upon occasion, driven by the neighborhood “safety cops.” Kamen, according to Fortune Magazine (May 3, 2010), has learned that change takes time and a group effort. Indeed Wilbur and Orville flew, yet it took another 50 years before flying was mainstream.

Although adoption curves have their own timing, they are shortening by and large.  For example, the speed of change is lickety-split on the web. My wonderful social media intern, Audrey Vernhet, informed me recently that Facebook could cost money in the next few months. I am NOT ready to climb on that adoption curve!

Speaking of adoption curves, I wonder when business leaders will take up the accountability for being trustworthy and hold each other to account for the position power they hold?  See www.trust-in-leaders.com for an opportunity to comment by completing the research request.  I welcome your thoughts.


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