I had the pleasure of interviewing John Schierer, Vice President of Human Resources at Cubic Defense Applications. I reached out to John because when at Cobham, he and consultant and author Sandy Asch had devised a comprehensive program for employee engagement that was extremely effective. I had read John’s article about that initiative and I wanted more.

In our relatively short conversation, I got something incredibly valuable. There are some key distinctions regarding Employee Engagement that, if you don’t know deeply what they mean and how to use them, will stifle any attempt to transform a corporate culture. I am clear John Schierer is a master in these distinctions.

Employee engagement means that people at work will give you their discretionary time and attention. They don’t just show up; they show up engaged, excited, and enthusiastic about making their unique contribution, and accountable for producing results.

Situational. That means you have to first understand the culture you are in before you can expect to garner employee engagement. This takes time, effort, and study. Where is the company in its organizational life cycle? Is it small and growing? Or large and complex? Is it in transition from one stage to another?

Desired Behaviors. Before taking on any transformational efforts, know the outcome you want — greater productivity, quality — improvement over the current state. Here, John collaborated with Sandy and came up with behaviors and created a code of conduct based on Sandy’s book, Excellence at Work: The Six Keys to Inspire Passion in the Workplace (World at Work Press, 2007).

Language. Having clear behavioral outcomes created common definitions, language and understanding for not only employees, but also for the supervisors. Language is unique to a culture, and having intentional language can add strength to the culture. New people pick up on it very quickly.

Alignment. If you hold values, or a code of conduct high, are those values/is that code of conduct in the performance appraisals and the compensation structure? Are you interviewing for preferences around those values? Are you asking employees about them through 360’s?

Buckets. If your language is built around alignment with those values that are aligned throughout the organization, then people will begin to express upsets in the language that mirrors the buckets that were formed. New employees will quickly align to the language and also begin to relate to the buckets. Structural integrity is very quickly discernable.

Transparency. If people know the mission and are aligned, they are self-informed because everything is transparent to them. Transparency is taught by being modeled. It can be tracked anecdotally, by learning where transparency is being rewarded.

Thinking in these terms will help you ask the right questions, so that if you believe, as the Jurdy cartoon suggests, that something is missing from employee engagement, you can look deeply for what will make a significant, measurable, positive difference, as John and Sandy and their team did at Cobham.

Perhaps you have terms that you have found key to employee engagement.  Please share by leaving a comment.