♦ Leaders Leading Leaders
Seeing into the future is rather like running in heavy fog eyes wide open. I was recently invited to participate in a strategic planning session for a not-for-profit organization where the CEO wants to see 30 years out into the future.
I proposed a people analysis as part of this process because there is an assumption that some of those folks who are currently in the organization will still be there to carry out this vision. Some will not, the math doesn’t work. Age is not your friend in this exercise. Or in Steve Jobs’ case, illness was not his friend nor was his illness our friend. I don’t know about you but I miss him!
In the fuzzy environment of the global financial crisis, technology advancements, and unpredictability of the environmental issues, there is something exciting about skipping all of those considerations and saying “this is where we WANT to be.”
Our favorite recent runaway successful leader Steve Jobs said, “ A lot of companies have chosen to downsize, and maybe that was the right thing for them. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” That is vision in the face of a crumbling economy, yes? At Accountability Pays we use all Apple products.
Vision is an inside job that belongs to the leader. Moreover, it differentiates a successful leader from an also-ran leader. But it isn’t enough to just envision the future, without giving it legs. Warren Bennis said, “Leadership is the capacity to translate vision into reality.”
Jobs could have believed in putting quality products into the market and flopped but general consensus says he tenaciously adhered to a winning combination of innovation AND a veracity about quality AND an incredible sensibility for design to differentiate those products from ANY competitor. He had the capacity and the drive to translate his vision into more market share than any company anywhere in any industry.
Here is a teaser quote to send you on your way to visioning. Who said this? “Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”
Your comments are welcome and invited. Feel free to give your examples, your stories.





